Manager – Content and Community / Digital Marketing Manager

6 - 9 Years
Chennai

Job Description

Hi,

We are hiring for our Client for Chennai (Anna nagar location)

Immediate joining or short notice preferred (less than 15 days)

Please find the JD below -

Job Summary

The Key responsibilities involve in sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices and should perform well under deadlines and be detail-oriented.

Responsibilities and Accountabilities:

  • Build and manage a rich content cum social media calendar that attracts a qualified audience to increase the visibility & emerge as thought leader. (including blog posts, whitepapers, ebooks, reports, webinars, infographics, social media etc.)
  • Work on content distribution cum refurbishing plan so as to ensure that every piece of content is reaching the right audience in the format best enjoyed by them.
  • Responsible for researching, trend jacking, creating, editing, updating & managing all formats of content. Co create & newsletters, product update emailers, social media posts, blogs, infographics, PR related articles, video themes & campaigns to drive leads, subscribers & increase awareness.
  • Editing and proofreading content with a zero-tolerance approach to grammatical errors, poor writing,and plagiarism Conducting ongoing usability tests to gauge content effectiveness. Work on website optimization, A/B testing tools, heat maps, Google Analytics for optimization & to increase the efficacy.
  • Optimize our marketing automation and lead nurturing processes through email, SEO friendly content, and social channels (Quora, Facebook, Instagram, Twitter, LinkedIn& YouTube).
  • Engage with influencers to convert them into brand advocates
  • Work closely with internal & external stakeholders - Designers, Technical SEO, product team, sales team & agencies.
  • Develop content strategy aligned with short-term and long-term marketing targets
  • Collaborate with marketing and design teams to plan and develop site content, style and layout
  • Create and publish engaging content
  • Edit, proofread and improve writers posts
  • Liaise with content writers to ensure brand consistency
  • Optimize content according to SEO
  • Use content management systems to analyze website traffic and users engagement metrics
  • Manage content distribution to online channels and social media platforms to increase web traffic
  • Develop an editorial calendar and ensure content team is on board
  • Ensure compliance with law (e.g. copyright and data protection)
  • Stay up-to-date with developments and generate new ideas to draw audiences attention.

Qualification(s): Graduated in BA / MA in Journalism and Communicatin or BSc degree in Journalism, Marketing or relevant field / Experience

Nature of Experience: Experiencing in generating content for various requirements starting from documentation to marketing content (content marketing). Review and edit content and scale it to A class standards.

Skill Set & Personality Traits required:

  • Proven work experience as a Content manager
  • Hands on experience with MS Office and WordPress
  • Excellent technical knowledge of HTML and web publishing
  • Knowledge of SEO and web traffic metrics
  • Familiarity with social media
  • Excellent writing skills in English
  • Attention to detail
  • Good organizational and time-management skills
  • BSc degree in Journalism, Marketing or relevant field
  • Ability to plan and create content relevant to a specific audience with a strong focus onSEO.
  • Recognizes the need for continuous improvement and works to orient people, processes, and systems in the new direction in tune with the maturity of the business and the team.
Additional information:

  • Background of tax or accounting content experience will be an added advantage/ Preferred.
  • Should be a self-starter and a go getter
Please call Varsha 06379415284 for more info.

Thanks,
Creative Hands Team,

Salary: INR 10,00,000 - 12,00,000 PA.

Industry:BPO / Call Centre / ITES

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Marketing Manager

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Company Profile

Creative Hands HR Consultancy

Please call Varsha 06379415284 for more info
View Contact Details+

Recruiter Name:Varsha

Contact Company:Creative Hands HR Consultancy

Telephone:06379415284

Email :[email protected]

Reference Id:Manager - Content and Community / Digital Marketing Manager